How To Get Your Marketing Email Opened

Here are some Quick tips for avoiding the spam filter and getting your email opened

SPAM type email address 
Never use a free yahoo or hotmail etc email account as your from and reply to address ....
Get yourself a domain name .com or .net etc with email is the best way . It will only cost a few $ a year but it will look far more professional as well.
If you must use a free email account make it a gmail account but in your own name or business name. Again avoid the obvious ie makemoneyfastwithme@gmail.com or similar, this just shouts spammy and will get shoved into the junk mail folder sometimes with SPAM in big letters  written in-front of your headline.

Avoid Using SPAM-Triggering Words or Phrases
Watch what you write in the main body of your email and avoid SPAM-trigger words and phrases such as “get paid or get rich ”commissions" “make money online,” “work from home,” and anything of that nature.
Email Service Providers  also dislike hype sentences  like "how to make money online and retire next month" etc ....  
You can check your emails against this word list:
http://www.mailup.com/resources-mailup/strategy/strategies-techniques-and-best- practices/spam-words-to-avoid/

Its not that you cannot use those words or phrases but the more they are in your email the more it will score on the spam ratings

Don't fill your email body with lots of links
One is right
Two is OK
Three is the limit
If you can keep it to one link which is best placed at the bottom of the email apart from it looking better it reduces the chance of it being looked at as possible spam. I have tested some of my emails and the links that get clicked on are usually at the bottom or the link in your signature. 
A good way to check how you emails are placed is to open up some free accounts and email yourself. 

Less is more .....
Images are great at giving some umph to your emails but  only include if relevant and add descriptive text to them to identify what they are. If its your business logo then identify it as being a logo.
This is done when adding the image, most auto-responders will let you place a link in the image and add a descriptive text.
You will have noticed in some of the emails that you get that the images are not shown, if you can get them shown its gives a much interesting and engaging read but if your email images just show as "image removed" or worse "unsafe image removed" then for me! why bother with one. 

Write to your friend or colleague
I now try to write my emails far more casual as if I was writing to a business associate or friend. The copy is still marketing but the layout is laid back with short sentences that get to the point. I also now use my business signature less and sign off just with my name and email contact address.

Finally and I probably should have said this first
In your first or second email always ask them to add you to their safe senders list. " Please add me to your safe senders list so you do not miss any important updates " This should ensure that your email gets through.
With your first emails  your subscriber has just registered so one can assume that they are keen to see what you are saying or offering and as such are more likely to add you to a safe list this at this time. 

Remember it is seldom that people will take up your offer on your first email or second or third for that matter.It may take 30 or more if they are in the market for what you are offering, but don't stop as the more of a relationship you build the more likely they will buy and once they buy and get something of value they are then highly likely to become repeat customers.
Its not just about getting immediate sales, if you are building a long term sustainable online business then getting well written engaging emails read by a growing list of interested followers is an investment in your business so take some time to get it as good as you can. 

Ian B
http://ianb.info
http://myhomedotcombusiness.com